No matter how enormous the India Runway Week gets, there you will always discover new names. Obviously, the old designers proceed with each season. This is the eighth season of India Runway Week which is beginning from 28th of April.
The weavers of India are its greatest resources. Indian hand woven textures have been known since time immemorial. India was well known even in ancient time as an exporter of materials to most parts of the cultivated world yet all through history and as of now too there are confirmations that demonstrate that weavers have dependably been a victims of a staunch various leveled framework. Being at the base of the framework they fall prey to the extreme forms of exploitation.
There are associations that are distinguished as a promising methods for raising voice for them and creating business for several country craftsmans. They have made a significant contribution to the lives of the ladies craftsmans working with it, which has enhanced their financial and additionally economic wellbeing.
They strive to bring the traditions of India to customers all around the world with its unique creations and products. It not only helps its artisans become wage earners, but also spreads awareness about the traditional crafts of the region, thus helping preserve a rich part of India’s national cultural heritage. Indian Federation for fashion Development have joined hand with four of these organizations i.e Rangsutra, SoCHE, Banka Silk and Gestures by Kriti who will present the work of artisans at current season of India Runway Week Summer 2017 ramp which is starting from 28th of April to 30th of April 2017
“The purpose of this show is to raise the current conditions of the weavers and to propose the importance of such organizations and social security to the custodians of this ageless art.” Said by Fashion director, Kiran Kheva, India Runway Week
Rangsutra is a craft company of thousand artisans from remote regions of India – the desert regions of Rajasthan and plains of Eastern Uttar Pradesh whereas SoCHE is reviving this languishing and less popular hand embroidery practiced by women around the border areas of Barmer. Banka Silk on other hand is imparting the required skills to the weaver’s community of Banka, connecting them with the markets and helps create an Eco-system wherein the weaver’s community can become self-sustainable. And lastly Gestures by Kriti is a livelihood support and outreach initiative that began in 1999, to promote ethical, sustainable and socially conscious thinking & buying of ‘community made’ products.
ABOUT: India Runway Week–
India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In Addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.